Portfolio / Case Study
Case Study · Web Design & Development · Online Education
Alizz Online Madrasah needed one page to carry the whole business: explain three programmes, earn a parent's trust, publish honest Naira pricing, and convert interest into booked trial classes. We designed it, wrote it, built it, and deployed it.
The client
Alizz Online Madrasah teaches Quran reading, Tajweed, and Hifz over live video call. Every lesson is 1-on-1 with a qualified teacher, for children and adults, booked from Nigeria and abroad.
The buying decision belongs to a parent choosing a teacher for their child, or an adult admitting they want to start from scratch. Both are trust decisions before they are price decisions.
The website's job was to earn that trust before asking for anything.
The brief
No existing site to audit this time. Alizz came with a clear commercial problem: interest arrives from several countries, and there was no single place that could receive it, answer the obvious questions, and convert it into a booked trial class. The page had four jobs to do.
Three offerings (Quran/Arabic from scratch, Tajweed perfection, guided Hifz) that a first-time visitor must tell apart in seconds, each with its syllabus spelled out.
Most competitors hide pricing behind "contact us". Alizz wanted plans on the page, with sessions, durations, and what each includes, so a parent can decide without a sales call.
The audience arrives from WhatsApp forwards and Instagram on mobile data. The page had to load fast, read cleanly on a small screen, and put booking one thumb-tap away.
Nobody wants to pay a stranger online for a teacher they have never met. The free trial class had to be the loudest offer on the page, backed by testimonials and a plain-spoken FAQ.
A parent buying Quran lessons is buying trust in a teacher they have not met. Every section of the page exists to earn that trust in order: show the programmes, show the faces and words of real students, show the price, then make the first step free.
The strategy
Answer every question a parent would ask,
in the order they would ask it.
The page is structured as a conversation: what is this, is it any good, which programme fits, what does it cost, what if I am not sure. By the time the contact form appears, there is nothing left to be unsure about.
"Book FREE Trial" is the primary action in the hero, the pricing table, and the closing band. The paid decision comes after the teacher has proven themselves, which is exactly how a parent wants it.
Deep greens and gold, Arabic calligraphy used with restraint, and serif display type give the page the character of an institution rather than a template. It looks like what it is: a madrasah, online.
The build
We delivered the full stack of the engagement: the design system, every word of copy, the build, and deployment to the client's domain. The page runs lean and loads fast on mobile data.
Three cards, one per learning path, each with its syllabus as tickable points: alphabet mastery to fluent recitation, Makharij and Sifaat for Tajweed, a personalised memorisation plan for Hifz. The popular option is flagged so an undecided visitor has a default.
Three monthly plans in Naira, each spelling out sessions per month, minutes per session, and what is included. A currency selector serves students abroad. Every plan includes the free trial class, flexible rescheduling, and no long-term contract.
The page is designed mobile-first: full-width tap targets, a sticky limited-offer bar with a live countdown, forms sized for thumbs, and a WhatsApp route for the visitors who would rather chat than fill a form.
The page answers every question in the order a parent would ask it. By the time the form appears, there is nothing left to be unsure about.Nexum-sol, design rationale
Outcomes
The site is live at alizz.com.ng and, as the client reports it, does two jobs.
The page receives programme enquiries and trial bookings through the form and WhatsApp. That is the job it was hired to do.
Visitors ask who built the website, follow the credit in the footer, and arrive at Nexum-sol asking for a site of their own. A delivered project that generates its own referrals is the best portfolio a builder can have.
Outcomes above are as reported by the client. We publish traffic and conversion figures only when we can source them, so there are no invented numbers on this page.
Services demonstrated in this project
Alizz's page answers questions, earns trust, and books trials without anyone standing next to it. We build sites to do a job, and we can tell you what job yours is failing at. The audit is free and the findings are yours.